THE LOST AGeNCY

We understand and love Web Analytics and strongly believe that this is the most important way that we can help your business understand how your website benefits and grows your business.  We strongly believe that if you cannot measure you cannot seek to understand and improve your business. 

Our agency is your best business digital web marketing partner, we are here to help you grow your business online and give you long term strategies for effective campaigns. We will work with you using a number of software tools to help based on what is important to your business and help you focus your digital marketing strategies. There are 3 key areas that we can help

1. We can work with you to build traffic to your website
2. understand your current traffic patterns and conversions
3. help you protect your marketing share from competitors

If you are currently not getting enough traffic through Google, we can examine google optimisation and how it maybe suitable for your business. The real benefit of an effective SEO campaign is that it will allow you to increase your overall ranking in search results, lead to more visitors and more revenue. 

We know that organic traffic is proven to be the best source of traffic to your website from a ROI perspective, but we focus on quality and relevant traffic.  If you currently have sufficient search rankings, we can work with you to refine your traffic, improve your onsite conversion rates and even expand your business to reach new markets. We understand that you have to work with your business if we want the ideal campaign, and will always research and measure our results against your business objectives.

We understand that some client's can't afford to wait and just need traffic now, so we can help you work to build a successful Google Adwords Campaign. The ability to buy sponsored links at the top of the search results, means that your campaign will be able to attract targeted traffic immediately and give your business the boost it needs.  The benefit in running Google AdWords campaigns is that we can provide detailed web analytics reports about your campaigns.

Google AdWords Campaigns are great because they have the ability to define a number of preferences to suit your budget or industry and we can even track your competitors to ensure that your campaign is out performing them online. There is no reason that a smaller company can't compete with the big players using Google AdWords. We know we understand this because our director was recently involved in updating Google Advertising Tools to match the recent changes to the Google AdWords platform.  We encourage out clients to please check out our Google Advertising Tools 2nd Edition which is now the only book on the market that covers version 3.0 of the AdWords interface.

We love how much data google analytics and other web analytics packages provide, as they enable us to break down and discover interesting trends about your business by how your visitors behave on your website.  We can discover what items/content they find most interesting or engaging and even what items/content encourages them to purchase or contact your company. So now you can know what sections of your website are not driving sales and need to be improved.

We can see how the checkout or signup process is affecting your conversion rates and how time of day or geographic locations affect your revenues.  We offer enterprise level analysis of your web analytics data and enable small to medium business to compete on a level playing field with advanced Google Analytics setups. The Lost Agency wants to help grow your business and understands that we can use Google Analytics to help you and not just send you reports week to week. 

While we use a number of hosted analytic packages such as Google Analytics to better understand your visitors, we also use a number of specialist products to get better insights on social media campaigns such as Facebook/Twitter and even tracking user interactions to improve onsite experience. So if you are running Linkedin Ads, Twitter campaigns or Facebook Advertising we are able to help you run, measure and deliver results.

We have assisted companies in the past with brand protection or reputation management, where particular websites or news articles were negative or unpleasant to our clients.  We have a number of elements that we can usually advise around for Brand Protection. We understand that online brand protection is made up of a number of elements most important is looking after domain protection, if you do not own your and control your brand and trademark domains, others can benefit from your good reputation. 

Search Tools we use to assist our clients for education and running better campaigns